Here is the way that I break it down…
– If you are under 26 years old or younger, then you probably already ‘get it’
– If you are a over the age of 30 and internet / tech savvy, then you probably ‘get it’
– If you are over 30 and are not internet / tech savvy, then chances are, you probably ‘don’t get it’
– If you are between the ages of 27 and 30 then I would give you a 50/50 chance…but if you are reading this blog, then mostly likely you ‘get it’
I’m talking about a generational gap: between people who grew up with the internet and those that did not.
Ask yourself the questions…
– Do you have a profile on a social network? (Facebook, Friendster, MySpace, etc.)
– Do you text message?
– Do you read blogs?
If you inherently ‘get it’ then understanding Enterprise 2.0 will just ‘make sense’…it won’t be a stretch for you to realize that the concepts of participation (Web 2.0) can, should and will be applied to business.
If you inherently ‘don’t get it’, don’t fret. The good thing is that you don’t have to be a geek anymore to use and benefit from these new networking and collaboration tools. They will feel as simple as using email. You might have to stretch yourself, and you will certainly need an open mind, but soon, you will ‘get it’.
So the “Empty Quarter” is the set of people out there who grew up before the internet and who haven’t quite mastered it yet. The good news is, the Empty Quarter is rapidly shrinking.