Think about the volume of ‘partnerships’ that have been made this year…
Google partners with Sun, MySpace, Adobe, Intuit, Dell, MTV Networks, Sony BMG, etc.
YouTube (also Google) partners with CBS, Verizon
Yahoo partners with Nokia
Microsoft partners with Facebook, Sprint, Univsersal (Zune)
Apple partners with Nike
etc. etc. etc.
Why are these companies partnering??? Is there something different going on???
I think that the answer might be looking broadly at what is going on with Web 2.0 (participation and collaboration) and the next shift…hint: Enterprise 2.0
We know that participation and collaboration have taken the Internet by storm recently.
What happens when the same beast attacks the corporation? (not just the people in the corporation)
Could one of the effects of Enterprise 2.0 be that companies are now more willing to ‘partner’ with each other? Are companies that form partnerships (Enterprise 2.0) similar to people who participate (Web 2.0)?
Sounds pretty similar to me…
My guess…more partnerships to come