Archive for the ‘What is Enterprise 2.0’ Category

Web 2.0 followed by Enterprise 2.0

December 13, 2006

From the article: How to Harness the Power of Web 2.0 – BusinessWeek

Link to article



Watch the kids: Children lead the way with new Web services such as the social network MySpace, the video sharing service YouTube, and personal blogs. It won’t be long before they’re in the workforce, bringing their networks with them.

The ‘kids’ or ‘children’ described by the author actually started using social networks, like Friendster or Ryze, when they were just out of college (these sites ‘hit’ in 2002). They were 21-23 then…they are 25-27 now (hardly children; unless you are thinking about retirement). They are already in the workforce…and about to reach a critical mass (especially in young companies).

Watch the kids—in your company, too. You may be surprised to find that young folks in a department are using the Internet phone service Skype or a group-editable wiki Web site. Find out what’s working and what isn’t.

Again, the author refers to ‘kids’. I think that if you have ever USED the internet, you will be easily able to grasp Enterprise 2.0. It will be as easy as a Google search, or a quick read of, or even simply using your blackberry. Then again, if you are reading this right now, I don’t need to tell you that. You most likely understand a lot more than most people if you, a) know what a blog is, or b) have ever read one!

– Almost everyone in a large corporations use computers each day. Enterprise 2.0, if implemented correctly, will allow knowledge workers a seemless transition from desktop applications to online applications.

Try it yourself: Create a MySpace page. Open a Flickr account and upload a few photos. Write a Wikipedia entry. Program a Web mashup at The only way to understand this stuff is to use it. And it’s easy.

For those reading this blog, I suggest:

– Create a LinkedIn account.

– Do a blog search on ‘anything that you are interested in knowing more about’ (click here).

– Then set up a RSS reader and start subscribing to the blogs and sources that appear in the search results…or subscribe to the search result feed itself (which works really well to stay informed about a particular subject) (click here).

– Lastly, write or update a Wikipedia entry…just pick a topic you think you know a lot about, search on Wikipedia, then feel free to edit!! (it’s that easy!…and it works be when EVERYONE participates)

Join the feed frenzy: Read some popular blogs to get a feel for how the online party line works. You can find them at and, or better yet, subscribe to them with a so-called RSS feed reader, the most popular of which are listed on each
BusinessWeek blog.

Good advice!

Write your own blog: Or if that feels too forced, at least encourage other people in the company who want to. Strive for authenticity, even at the risk of self-criticism, because blog readers will quickly jump on spin.

I like this advice, but only if you and your company are ready for it…and know what you are getting into. I hope that what has been dubed Web 2.0 translated into Enteprise 2.0, will eventually be built into and around normal workflow systems (blackberry & email (blogging, reading blogs, RSS), home pages (personalize spaces), corporate directories (online networking), office applications (content publishing), etc.). That sounds good!

Elicit customer input: Many people love to offer their own expertise, and often it’s pretty darn useful. Mars asked people to vote on a new M&M candy color, drawing 10 million votes—and a lot of attention.

I would say, elicit employee contribution: ‘Many people love to offer their own expertise, and often it’s pretty darn useful’ (agreed!) – I say, allow people to ‘share’ their expertise and in return benefit from everyone’s collective knowledge.


Assume Web 2.0 is just for consumers: The online customer-management service just did $105 million in sales, up 63%. Even the college social network Facebook recently allowed companies to create profiles.

Enterprise 2.0!

Put up walls: Resist strict limits on employees’ on-the-job Web use. The more they can connect the innovation in Web 2.0 with their own jobs, the better off your company will be.

The key is to harness the willingness to ‘participate’ that is being demonstrated outside of the Intranet (if that makes sense; LinkedIn)…and benefit from using the same tools at the Enterprise level! (internal networking)

Take it personally: Opening up blogs to comments from customers inevitably will attract complaints and criticism. That’s OK. Consider it market research. Respond honestly, and watch your company’s credibility soar.

In Enteprise 2.0, this comment is directed at managers (at ANY level) and ‘organizations’. The key is to being open to change and new ways of doing things, both at the individual AND the enterprise level. If you can harness Enterprise 2.0 as a manager (there will surely be a few bumps in the road), then you are in a natural position to retain/regain/or grow your managerial effectiveness.

Sweat the details. You can’t personally keep up on every new Web 2.0 startup on, unless you don’t need much sleep. You’re running a company, remember? But make sure someone else is paying attention to these guys.

I say, give it a try…then give it a chance…then another try…then another chance. Each time hopefully you will see the potential…at some point, it’s going to hit home just how powerful Enterprise 2.0 could be. Then you will be hooked.


Partnerships – Enterprise 2.0 in Disguise

December 12, 2006

Think about the volume of ‘partnerships’ that have been made this year…

Google partners with Sun, MySpace, Adobe, Intuit, Dell, MTV Networks, Sony BMG, etc.

YouTube (also Google) partners with CBS, Verizon

Yahoo partners with Nokia

Microsoft partners with Facebook, Sprint, Univsersal (Zune)

Apple partners with Nike

etc. etc. etc.

Why are these companies partnering??? Is there something different going on???

I think that the answer might be looking broadly at what is going on with Web 2.0 (participation and collaboration) and the next shift…hint: Enterprise 2.0

We know that participation and collaboration have taken the Internet by storm recently.

What happens when the same beast attacks the corporation? (not just the people in the corporation)

Could one of the effects of Enterprise 2.0 be that companies are now more willing to ‘partner’ with each other? Are companies that form partnerships (Enterprise 2.0) similar to people who participate (Web 2.0)?


Sounds pretty similar to me…

My guess…more partnerships to come

Enterprise 2.0 – Defined AND Explained!

December 5, 2006

Definition (HBS Professor Andrew McAfee):

Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.

Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities. (Wikipedia’s definition).

Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.

Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time.

Freeform means that the software is most or all of the following:

* Optional
* Free of up-front workflow
* Egalitarian, or indifferent to formal organizational identities
* Accepting of many types of data

Explanation (me):

Enterprise 2.0 is a concept to explain how new forms of online communication / collaboration and online networking will be applied to and adopted by business. To be clear, Enterprise 2.0 is NOT a technology, but is based on technology (what isn’t these days).

Enterprise 2.0 will change that they way we interact with people and information at work.

The new online technologies that are driving Enterprises 2.0 have been around on the Internet for a while now, and are commonly referred to as Web 2.0:

– Online networking: examples are social networks like MySpace, Facebook, Friendster and also business networks like LinkedIn and Rise.

– Online communication / collaboration: tools consist of blogs (don’t cringe), wikis (don’t be scared), and RSS (don’t think I am crazy).

Together, online networking and online communication / collaboration constitute a major shift in the way that people are now using the Internet. This movement has been coined Web 2.0, but can best be described as ‘the participation culture’ (Steve Borsch).


The great thing is, the concept of ‘participation’ is already built into the Enterprise. You are ‘participating’ when you go to work each day. You read/write email, answer voice messages, attend meetings, etc. etc. In Enterprise 2.0, you will be ‘participating’ in a drastically new way.

To try to clarify illustrate this concept of Enterprise 2.0, consider the following cultural shifts in a large company:

Information shifts from being trapped to flowing freely…from being protected to collected…from being private to shared.

Interaction with people (relationships) shifts from being competitive to collaborative…from being hierarchical to flat…and also from being private to shared.

The driving force behind the ‘participation culture’ is the transition of the Internet from Web 1.0 to Web 2.0.

Web 2.0

The basic premise behind Web 2.0 is that it is delivered via ‘online applications’ instead of websites.

– Online applications are easy to use and intuitive (even for the non-tech person). Think how easy it is to search Google or use Gmail.

– Online applications are fast. They feel just like applications that you use on a regular computer.

– But most importantly, online applications are collaborative. They have been created to create, share, aggregate, analyze and distribute information. And the more people that use them, the more power they have.


If we go back to my initial explanation, it reads, “Enterprise 2.0 is a concept to explain how new forms of online communication / collaboration and online networking will be applied to and adopted by business.

The main challenge that business will face from in transitioning to Enterprise 2.0 is not application but adoption.

The problem is, ‘if you don’t use it, you don’t get it’. For instance, if you don’t have a profile on a social networking site (MySpace, Facebook, Friendster, LinkedIn), then you probably don’t understand them. And if you don’t read blogs, then you most likely cringe when you hear the word.

However, the good news is that the opposite is also true, ‘if you use it, then you get it’. If you read blogs and network with friends online, then hopefully you understand how powerful Enterprise 2.0 can be.

A little more bad news though for most of us in business…the best correlation between people who ‘get it’ and people who ‘don’t get it’ is age.

– If you grew up with with the Internet and cell phones, then this comes naturally to you. By the way, you are under the age of 25.

– If you grew up without the internet, you never emailed in high school or college, then this is probably all a little bit scary. Oh, and you are most likely over the age of 30.

And then there are the lucky ones between the ages of 25 and 30 who understand life both with AND without technology. This generation was introduced to the internet somewhere between middle school and college. They learned the technology while they were still learning!

– Of course there are also those of you over 30 who have adapted well to technology and are ahead of the curve.

But all hope is not lost for those of you who ‘don’t get it’. I believe that anyone who can use email, search Google and read news on the internet can learn how to ‘participate’ and empower Enterprise 2.0.

Adoption of Enterprise 2.0 for a business is more cultural than anything else. The technology is simple and cheap, so the barriers to entry of Enterprise 2.0 are extremely low. Buy some blogging software, install it, and let people blog. But the barriers to success of Enterprise 2.0 are extremely high.

There are plenty of reasons to be skeptical that a large company will be able to successfully implement Enterprise 2.0:

– Adoption issues
– Information security issues
– Compliance issues
– Privacy issues
– Information overload (noise) issues
– Cultural issues

But there are plenty of solutions to many of these issues already built into Enterprise 2.0 technology. Remember, that Web 2.0 (participation) has been going on for a while now on the Internet…we are only now realizing that it is ready for the Intranet.


Another thing going for Enterprise 2.0: timing

I would bet that Enterprise 2.0 would be 10 times harder to implement in a bad economic market than in a good economic market. In bad times, people are worried about losing their jobs – they are inherently more ‘private’ – the things they are doing, who they are talking to, where the next piece of business is going to come from. But in good markets, the opposite is true, people are more willing to share and collaborate – they are looking for ways to work together, to come up with new ideas, and to make more money.

If you are over 30, I believe that you are inherently more ‘private’ than someone who is under 25. And conversely, if you are under the age of 25, I believe that you are inherently more willing to ‘share’ than someone who is over 30.

Enterprise 2.0 will depend on the ability for the people who ‘don’t get it’ to adapt (just like many of you at one point had to adapt to email). But in a bad market, forget about it.


So I have tried to explain a little bit about Enterprise 2.0. If you are still scratching you head, that’s okay.

If you have a desire to ‘get it,’ then you can learn, and the good thing is that technology is making it easier and easier everyday.

I’m sure that it would also be helpful to read about some real life examples or case studies. I realize that up until now, I have written mostly about theory. Going forward, I will focus much more on Enterprise 2.0 examples in the real world

In conclusion, I see Enterprise 2.0 as inevitable. For me, it’s not a question of ‘if’ but a question of ‘when’.

Lots more to come…

5 Enterprise 2.0 ‘Must Reads’ – Get up to speed in less than 2 hours!!

December 3, 2006

I have spent the past week scouring the internet for information about Enterprise 2.0

If you have limited time to explore the subject, I recommend the following:

1) Start with a report on Web 2.0 (30 minutes)

“Rise of the Partipication Culture” by Steve Borsch. Although this is just a primer, it puts Web 2.0 in the context of a behaviour rather than a technology

2) Read up on the definitions of Enterprise 2.0 – the application of Web 2.0 to business (15 minutes)

Andrew McAfee’s definition
Dion Hinchcliffe’s definition
IBM’s definition

3) Read the best Enterprise 2.0 report out there by Prof. McAfee (15 minutes)

Enterprise 2.0: The Dawn of Emergent Collaboration

4) Take a look at Enterprise 2.0 product suites currently being offered (15 minutes)

SuiteTwo – from IBM
Blogtronix – Startup
ConnectBeam – Startup

5) Check out a Enterprise 2.0 video case studies (30 minutes)

Enterprise 2.0 at the BBC (video)

Don’t forget to keep track of breaking Enterprise 2.0 news via Blog Search Engines

Google Blog Search

Let me know if you find other helpful Enterprise 2.0 resources!!

Summary of the state of Enterprise 2.0

December 3, 2006

A lot has been going on in Enterprise 2.0 land over the past 3-4 months. I’m going to try and provide a short summary of what has happened.

Enterprise 2.0 was defined…(spring 2006)
Debate over definition of Enterprise 2.0 (summer 2006)
Enterprise 2.0 product launches start (fall 2006)
Major players (IBM, Microsoft, Intel) annouce entry into the space

I think that the quick development of Enterprise 2.0 from conception to definition to product development (soon to adoption) has been amazing. It says something for adoption of the Enterprise 2.0 movement – it’s going to be blazing fast.

Adoption of the blackberry took what..4 years? I’m hoping the adoption of Enterprise 2.0 will be quicker. As some others have said, once the benefits of Enterprise 2.0 are understood and effectively implemented, there is no turning back. This is not a fad that is going to disappear. If anything, it is going to be the next major value driver in the world of business.

Get started on Enterprise 2.0

December 2, 2006

To start, here is a little reading on Enterprise 2.0…the application of Web 2.0 to the enterprise.

Andrew McAfee (link)
Dion Hitchcliffe (link)

Here are two startup companies that are already targeting Enterprise 2.0…


Intel just released a product suite called TwoSuite. It is a combination of the following Web 2.0 concepts / applications:

Wiki – by Socialtext
RSS Feeds – by NewsGator and SimpleFeed
Blogging – by Movable Type

Intel defines Enterprise 2.0 here

And have no fear…in case you wondered if Enterprise 2.0 was just a passing fad…it’s not.

Microsoft, IBM and some other big players are coming soon…

What is Enterprise 2.0?

December 2, 2006

I’ll try to explain Enterprise 2.0

First of all, Enterprise 2.0 is a business concept, not a new technology. As Prof. Andrew McAfee at HBS writes:

“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.”

I say, it is the application of Web 2.0 concepts to business.

A great expaination of Web 2.0 can be found in Steve Borsch’s online report, “Rise of the Participation Culture”.

Currently, the Web 2.0 can only really been found on the internet (at the individual level). It is not yet prevalent on the intranet (inside the corporation).

I’m confident that this is going to change…and the change is starting RIGHT NOW.

Introduction to Enterprise 2.0

December 2, 2006

– I’m writing this blog to keep up-to-date on the evolving trend of Enterprise 2.0. I will link to interesting articles, websites, presentations about Enterprise 2.0.

– “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.” – Prof. Andrew McAfee – HBS

– I also would like to meet people who have similar interests and want to share ideas and thoughts about Enterprise 2.0

– Before you read any further, I suggest that you check out the links under “What is Enterprise 2.0”

– I would like to encourage anyone who comes to this site to share your thoughts, ideas, and expertise through commenting or contacting me directly.

– I’m already excited!!!